Doing well by doing good: Conscious women leaders inspire real change

doing-well-by-doing-goodWhen 25,000 industry members convened in Baltimore last month to show and see new products at Natural Products Expo East, many of them came together at Women in Naturals, sponsored by DAWN and by Reserveage Nutrition.™ The event brings influential women in the industry together to network over food and wine.

Expo East gives everyone in the naturals industry an opportunity to share how they’re growing and network with each other. It generates great excitement for natural products, for whole living, health and wellness. The passionate women who gathered at Women in Naturals have an exciting vision about what they can achieve, not only for themselves, but for everyone who can benefit from their initiatives. They are highly conscious of the good they can do.

And that’s why Naomi Whittel, CEO and founder of Reserveage Nutrition, created DAWN—to support female entrepreneurs who believe, as she does, in creating natural products to support health.

At Women in Naturals, Expo East, she came to the podium to talk about good business values. Those are essential to success. “Being successful at what you do,” she said, “is about so much more than simply making money. It’s about inspiring real change.

“If I can make it easier for someone to adopt a new health habit or begin supplementing, I have helped someone. If I can create a product inspired by an indigenous people, who in turn are inspired by our product and want us to help share their knowledge, I have made an impact. Conscious women leaders inspire real change.”

Naomi said her success had come because her vision has always been about meeting consumer needs. “That’s the beauty of natural products,” she said. “We created them to respond to very specific needs and our customers tell us they’re working.”

When she started her business more than four years ago, the economy had tanked. She was warned that it was unwise to start a new business at that time. And yet, as Reserveage™ Organics, she launched with four Resveratrol formulas and achieved profitability in just three months of operation. What’s more, she established Resveratrol as a supplement people need to support their health as they age.

Naomi knows firsthand that the entrepreneur just getting started may be worried about failing. And no wonder. According to the U.S. Small Business Administration, one third of new businesses fail in the first two years. Fewer than 45 percent of those are still in business by year five.

Seventy percent of most start-ups have closed before they reach 10 years.

What makes starting a business so risky? A 2013 study published by Entrepreneur Weekly found the number one mistake failed entrepreneurs made was going into business for the wrong reasons.

“Making a profit is not the only right reason to start a business,” Naomi said. “ Being a business for conscious change—yes! That’s the right way to make a profit, and it’s the Reserveage Nutrition way.”

A few of Reserveage Nutrition’s recent honors as one of the fastest growing companies:


2012 Fastest Growing Company – Silver winner


2013 Ernst & Young Entrepreneur of the Year Florida

INC. 500

2013 – Inc. magazine ranks Reserveage Organics 363 on its list
of 500 Fastest Growing Privately Held Companies

One billion strong: Women in the workforce will be the agents of change

one-billion-womenIt used to be a man’s world.

If you’ve seen the TV series, Mad Men, when men were in charge at the office, you get a sense of how it was for working women in the 1960s. If they weren’t nurses, hygienists or teachers, very often they were secretaries who developed management skills. They took pride in becoming indispensable to an employer, but it was rare for them to advance to positions of leadership. That was also a time when many women worked only until a man proposed and agreed to support them financially. So unless they had no plans to marry, were they thinking about their career goals and what they could achieve? Not if those goals didn’t seem to be in reach. Nor did they have the “power in numbers” support they can access today.

In the coming decade, according to a survey from Booz and Company, women will have more company than ever before. One billion women are expected to enter the workforce. And if the economy is going to grow globally, women need to aim to lead and therefore become economic agents of change.

Fortunately, the most powerful leaders in the world are recognizing that equality in the workplace—equal participation by men and women at the highest levels of leadership—is essential. In England, Prime Minister David Cameron has challenged corporations with an ultimatum to promote more of its female executives to boards of directors.

I started The DAWN Network to encourage more women to join the naturals industry, aspire to develop and lead their own companies as well as work toward becoming leaders in the field.

DAWN—Developing and Advancing Women in Naturals—strives to double the number of female leaders in the natural products industry over the next three years by creating and promoting networking and coaching opportunities.

Help us make leadership in the workplace as much of a woman’s world as it is a man’s. Join DAWN and let us know how we can help you.

You can also submit blog articles for The DAWN Network blog.

For more information, please like us on Facebook or email

With thanks to:

Today is Equal Pay Day

equal-payday-2013It has been nearly 50 years the Equal Pay Act of 1963 was signed, yet according to the 2010 US Census, women in Indiana are paid 73 cents for every dollar men are paid. This year, April 9 is known as Equal Pay Day and marks the amount of time into a new year that a woman typically has to work to achieve the income the average man earned the previous year. Each year on this day, the YWCA Northeast Indiana sponsors an event to stress the ways to close the pay gap.

In recognition of Equal Pay Day 2013, on Tuesday, April 9, at 10:00 a.m. at its 1610 Spy Run Avenue office in Fort Wayne, YWCA Northeast Indiana will be hosting an Equal Pay Day Rally. Ivy Tech Community College–Northeast is pleased to be a partnering organization in Women’s Pay Equity Week for 2013. In addition to helping with the planning and execution of the week’s events, members of the college’s Career Services staff will be assisting with résumés and job-search strategies following the rally.

2013 Equal Pay Day Poster

The following day, a continental breakfast and panel discussion on Pay Equity will be held on Wednesday, April 10, 7:45 a.m. to 9:00 a.m. at Community Foundation of Greater Fort Wayne. This event is sponsored by YWCA Northeast Indiana, AAUW, Ivy Tech Community College–Northeast, League of Women Voters and Women’s Bureau. The panel will be comprised of community leaders discussing the wage gap for women.


Increase in women on executive boards points to worldwide benefits

news-increase-in-woman“Now is the time to make women’s history, not just celebrate it,” says WomenCorporateDirectors’ co-founder Susan Stautberg, president of PartnerCom Corporation.

In conjunction with Women’s History Month this March, WomenCorporateDirectors (WCD)—the largest global membership organization of women board members—is taking significant steps to increase the numbers of women on boards worldwide.

WCD initiatives in Asia, Africa, and the Americas over the coming weeks will expand upon the group’s existing 42 global chapters of more than 1,400 members serving on 1,550 boards.

Recent data shows that women are essential to improving world conditions. When a board has a higher percentage than average of women members it points to higher corporate philanthropy with results that bring aid to those needing the most in global assistance.

The September 2011 report called “Gender and Corporate Social Responsibility: It’s A Matter of Sustainability” by Harvard Business School along with Catalyst, a leading nonprofit membership organization that works to expand opportunities for women and business, have determined that ‘gender inclusive’ leadership leads clearly to greater CSR – Corporate Social Responsibility.

Data shows that each woman who is added to a corporate board, drives corporate giving up by 2.3 million, a benefit that can work to bring aid for suffering under global poverty and disaster conditions.


Highlights of WCD activity over a 2-week period leading into Women’s History Month include WCD’s new aggressive movement into countries that currently show disparity in the inclusion of women on executive boards.

Some highlights on this WCD buildup of activity include:

- Nigeria – On February 22, WCD launched a chapter in Lagos, marking the third African chapter after South Africa and Morocco.

- Indonesia – February 29th marks the launch of a WCD chapter in Indonesia, supported by the International Finance Corporation (IFC), a member of the World Bank Group, and the Hills Program on Governance.

- Singapore – On March 2 at the Singapore Stock Exchange, WCD and the IFC will host Southeast Asia’s first-ever OnBoard Bootcamp, with sponsors that  include SGX – Singapore Exchange and Duke University’s Fuqua School of Business, for a one-day intensive seminar that provides an insider’s guide on
how to be selected for a board and shares “lessons learned” from experienced directors and executives.

- The Americas – Directors from throughout the Americas will convene in Palm Beach, FL on March 9 at the newly formed organization called the Americas  Institute, with a program focusing on Latin America and its growing priority for corporate boards.

“With over 120 programs and events around the world in 2011, and even more scheduled in 2012, WCD is all about action – taking the steps required to get more women on boards and helping those women become ever more effective directors,” says Alison Winter, co-founder of WCD who is also the current director of Nordstrom, a leading fashion specialty retailer with 225 stores based in the U.S.

Having a local WCD chapter on the ground in a country such as Nigeria gives local women a stronger base from which to negotiate for more women to be brought onto boards and into positions of power within companies outlines Alison Winter.

Many women face numerous challenges in order to reach corporate board membership inside their regions.

“There are distinct challenges that women directors face in emerging regions – from facing a stronger legacy of corrupt systems to working in environments that are more dominated by family-owned or state-controlled enterprises,” says Winter. “These situations create even more of a demand for directors to ‘import’ best practices.”

“Consistent across the globe is the need for a community of trust – a forum that women directors can rely on to deliver the best board opportunities and governance practices,” says Henrietta Holsman, current co-chair for WCD who also serves on the Committee Encouraging Corporate Philanthropy as well as the Clinton Bush Haiti Fund.


International Women’s Day on Friday, March 8

news-international-womans-day-2013Let’s celebrate women’s initiatives and help empower women and their advancement.

When I started Reserveage™ Organics four years ago, I was determined to become an innovator in the health and wellness field. I wanted to give my customers best-in-class nutritional supplements made with science-based and patented ingredients. Every one of my products takes its inspiration from clinically researched ingredients and the world’s healthiest cultures. I am proud to say that my company, Reserveage Organics, has been first to market with many new breakthrough ingredients. I also take pride in attracting new customers into the category by taking the guesswork out of choosing supplements. I want to help every one take that first step toward whole-body wellness

WorldBlu Certifies Reserveage™ Organics as part of the 6th Annual WorldBlu List of Most Democratic Workplaces™ 2012

WorldBlu Certifies Reserveage™ Organics as part of the 6th Annual WorldBlu List of Most Democratic Workplaces™ 2012

GAINESVILLE, Fla. (April 12, 2012) – WorldBlu, a company specializing in organizational democracy, announced it has certified Reserveage Organics as part of the 6th Annual WorldBlu List of Most Democratic Workplaces 2012.

Companies that made the WorldBlu List include, HCL Technologies, New Belgium Brewery, DaVita, Great Harvest Bread Company and the WD-40 Company. The list includes for-profits and non-profit organizations across the United States, Canada, Mexico, the UK, the Netherlands, Denmark, Malaysia, Haiti, India, New Zealand, South Africa and Singapore, from a diverse range of industries that include technology, manufacturing, healthcare, retail, services and energy.

The organizations ranged in size from five to 90,000 employees, representing more than $17 billion in combined annual revenue. This is the most global WorldBlu List to date, reflecting a global movement toward democracy in the workplace.

Based in Gainesville, Fla., Reserveage is a leading innovator in the natural supplements industry and employs more than 70 people. In its launch year of 2009, Reserveage earned a 36 percent market share. Sales grew more than 870 percent over the first 20 months. From 2010 to 2011, Reserveage experienced an 81 percent company-wide growth in employees. The company has launched more than 125 products and experienced exponential year-over-year increases.

“We are thrilled to be chosen for the WorldBlu list,” said Reserveage Founder and CEO Naomi Whittel. “Reserveage believes every employee positively impacts our company and each employee’s voice and strengths contribute to our mission and vision. We value every employee and embrace each person’s abilities. We believe in cultivating an enriching workplace that provides stimulating dialogue, learning and opportunities for growth.”

“People want freedom rather than fear in the workplace,” said WorldBlu Founder and CEO, Traci Fenton. “WorldBlu-certified organizations model how democracy in the workplace unleashes human potential and builds highly successful organizations that change the world for the better.”

Companies become eligible for a spot on the WorldBlu List of Most Democratic Workplaces™ only after their employees complete the WorldBlu Scorecard™, an assessment of their practice of the WorldBlu 10 Principles of Organizational Democracy™, with an overall combined score of 3.5/5 or higher. The WorldBlu Scorecard™ is based on a decade of research into what makes a world-class democratic company.  Organizations that have been in operation for at least one full year and have five or more employees can apply for WorldBlu certification.

View the full WorldBlu List of Most Democratic Workplaces™ 2012 at

Read more about the bottom-line impact of organizational democracy and view unique best practices from the WorldBlu List 2012 at

About Reserveage Organics
Inspired by the wisdom of nature and the healthiest cultures around the world, Reserveage aims to provide high-quality, science-driven products that deliver life-changing benefits. We know nature is a powerful and abundant source, so we travel the world in search of the finest natural ingredients. Research-driven formulations with clinically proven results is the philosophy that inspires us to enhance the relationship between science and nature. We strive to create the world’s most advanced and innovative nutritional supplements that deliver the promise of optimal wellness. We are devoted to providing only the most natural ingredients in pure and authentic formulas.

 For more information about the complete line of Resveratrol-based nutritional supplements, call 800.553.1896 or visit

About WorldBlu

WorldBlu has offices throughout the US and UK and specializes in organizational democracy and freedom-centered leadership, with organizational and individual members in more than 70 countries worldwide. Founded in 1997, WorldBlu’s vision is to see one billion people working in free and democratic workplaces. For more information visit

Men and Women React Differently To Stress

Multiple studies show that stress significantly affects decision making. What’s more, men and women react differently to stress.

Check out this great article on about how women take less risks compared to men.

UK Ultimatum

British Prime Minister David Cameron’s Ultimatum

As seen in recent news, British Prime Minister David Cameron has created a major ultimatum for companies in England when it comes to more female leadership.

According to, major companies will face quotas unless they promote more women to the board level.

Cameron states there is evidence of a positive link between women in leadership and business performance and companies are run better when men and women are alongside each other. His other goal is to focus on promoting female entrepreneurs in England.

According to Theresa May’s speech at the Royal Commonwealth Club, the British government plans to provide resources for 5,000 mentors to be trained to help women set up their own businesses, in addition to the government’s ongoing work to boost flexible working and improve the parental leave system.

However, there has been quite a stir. According to The Sydney Morning Herald, quotas bring sanctions, they are tokenistic and they undermine the purity of the market. They also put the government’s nose where it doesn’t belong. May said that the best way to get change is to encourage people to recognize the talents within the companies.

Want to weigh in?

World Markets and the Power of a Woman

FORBES WOMAN examines how different markets around the world are attracting, sustaining and retaining top talent…and that means women.

In exchange for their hard work, dedication and commitment, more and more women want a meaningful range of opportunities to learn, grow and advance.


Gender Roles in Networking – How can we learn from one another?

A survey was conducted by Ivan Misner, Hazel Walker and Frank De Raffele of more than 12,000 business people about gender differences in networking as well as what the communication roadblocks between the sexes.

Recently featured on the Today Show, “Business Networking and Sex” author Ivan Misner and workplace expert Nicole Williams discuss gender issues that come into play when making professional contacts. They also discuss how men and women can learn from each other.